The Client
Community Medical Center, Scranton, PA
cmccare.org
Overview
Located in Scranton, Pennsylvania, Community Medical Center Healthcare Sysytem is a 273-bed acute care hospital specializing in comprehensive cardiac services, orthopedic services, women’s services, radiological services, behavioral health programs and a broad range of other surgical services. CMC focuses on technology driven medicine and advanced compassionate care. CMC’s commitment to patients is illustrated through consistently high patient satisfaction scores, excellent medical outcomes and national designations and awards.
Requirements
- Re-Design and Develop state of the art, metrics-oriented, user-friendly “Community Medical Center” website that provides site visitors with easily accessible and useful information”
- Integrate and update Homepage Slideshow
- Develop 3D Virtual Tour of facility
- Integrate consumer health content from provider chosen by CMC
- Add ER wait time function to homepage and coordinate with ER personnel
- Develop and manage QR code marketing campaign in coordination with CMC’ Marketing Team
- Create Physician Spotlight videos with cooperation of participating physicians
- Integrate Physician Portal page for each physician
- Integrate and update Video Library
- Integrate and moderate Patient Testimonials section – give patient ability to write testimonial on site
- Integrate Hospital PR Blog
- Add and update Calendar of Events
- Integrate Physician Directory searchable by name, location, specialty
- Add Interactive Location Map to “find us” page
- Secure sensitive areas of site with SSL Encryption
- Integrate and manage Newsletter system
- Integrate “Ask the Doctor” / “Ask the Dietician” section where site visitors can ask aquestion, which would get distributed to the respective Physician
- Search Engine Optimize the site and develop “Quality” Link Building Campaign with other reputable Healthcare sites
- Monitor Web Analytics regularly and provide monthly reports and strategize with CMC’s Marketing Team
- Develop Employee / Physician Community Portal which would give the hospital the ability to offer Continuing Education Courses to employees
- Create and manage Social Network presence
The Results
- The new site was custom built from the ground up for CMC using a highly modified version of WordPress Content Management System, including over 250 dynamic sidebars; a WebMedSpace driven CMS , with several customs mods created by Zen to handle the Employee/Physician portal; and over 500 man hours of labor.
- As part of Zen’s briefing, the planning of CMC’s site structure was an integral stage of the project. In close coordination with CMC, we created over 25 wireframes and over 100 of pages of sitemaps and flow charts to ensure a logical order to the complex nature of the healthcare departments and service lines, thus allowing the presentation to the general public to be simple and easy to understand.
- The improved site organization and search engine optimization already show promise, as the visitor numbers are up 47% and the bounce rate has decreased 41%
- With a “Click to Call” feature in place on all service line pages, CMC is able to track those who use the feature and place a Cost Margin(CM) per site visitor
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