So, you want to create interesting content, but your industry is far from interesting. This sounds like an impossible dilemma. In your eyes, it may seem like you’re trying to convert a dull rock into a shining piece of gold.
Here’s the good news: creating interesting content in a boring industry is far from impossible. It will simply require a little bit of extra effort.
Find Out What Your Customers Want to Read
Your customers are a goldmine of important information. You want to create content based on what they want to see. If you’re not sure of what they want to see, you need to look at the common questions in your industry.
Let’s say, as an example, that you’re in the accounting industry. It’s hard to automatically find topics to write about, so you have to look to your customers for answers. Look at the common questions.
So, your content is based on accounting, and you want to create content on filing taxes. You can look at the common questions on filing taxes. You can even look at the not-so-common questions associated with filing taxes.
You may be wondering where to find common questions. Here are some places:
- Quora– This is a great resource. Users are known for asking smart questions, and the people who answer them usually tend to be authoritative experts on the subject. Quora has gained popularity in the past few years, so it should be one of your first options.
- Yahoo Answers– Another valuable resource, though it may not be as good as Quora. It’s not as popular as it once was, but you can still find good questions to help you generate content.
- Other blogs- Look at the content on other blogs, videos, or podcasts. Next, look at the comments section. The comment section will often contain genuine questions about a topic that can be used as the springboard for your own content.
Find a way to spin these questions into interesting content.
Personality and Style Is Your Best Friend
If you run a blog, it shouldn’t read like a textbook. If you run a video series, it shouldn’t sound or appear like a college lecture.
People appreciate content that has some personality in it. Personality will help your content stand out from the pack. Content that has zero personality will be like eating bland food.
If you don’t know what I mean by personality, here are some qualities to look for:
Humor- Making people laugh will go a long way to make your content more interesting. This is far from a requirement, but it’s something that can be used effectively if done right. If you’re really bad at jokes, look for other ways to add personality.
Talk about your personal interests- Let people get to know you. You can do this by consistently revealing details about yourself. This will make your content more relatable.
Use analogies/metaphor to explain your point- Analogies paint a clearer picture of what you’re trying to communicate.
Break up the content with images and paragraph breaks. This is if you’re running a blog. You will want to break up the content with attention grabbing imagery and paragraph breaks to make the content easier to read. The majority of your readers may not read every single word of your content; many of them will skim it. By breaking up the content into more readable chunks, you are accommodating the different reading habits of your audience.
All of this is to transform what would be dull content into something more exciting and personable. If people can engage with your content, they are more likely to remain on your site. And when people are engaged with your site, they are more likely to buy.
Don’t allow what you perceive to be boring topics dissuade you from creating excellent content. With a bit of research and a bit of creativity, you can create interesting content that can engage, or even entertain, your readers.