If I were to ask you, "what's the #1 search engine?", you would automatically say, "Google", and you'd be right. But what if I were to ask you to state the #2 search engine? Some would say Bing, or Yahoo, but the truth is that Youtube is the second largest search engine in the world. It's also vastly neglected by local businesses. This is what makes it a great opportunity for you. Youtube is powerful because videos can be found by entering both Google and Youtube itself. It's also powerful … [Read more...]
About Kelly Franks
8 Things to Immediately Do Once You’ve Installed WordPress
So, you’ve installed the world’s most popular web platforms: WordPress. If you’re a beginner who doesn’t have much online experience, you may be wondering what’s next. To get the most out of your WordPress, you will need to take the right steps. And that’s the purpose of this blog post: to give you, the beginner, some actionable advice you can follow to get your WordPress site on the right foot. Change the Admin Username Assuming that you haven’t already done so, change the default … [Read more...]
3 Ways Your ECommerce Store’s Photography May Be Failing, And What You Can Do to Fix It
One of the worst things that you can do when running an online store is put your product photography on the back burner. While online stores are more popular than ever (and that trend is not likely to stop any time soon), brick-and-mortar shops still have one distinct advantage: customers can go to their store and can see the product in person. This advantage is even more pronounced when you sell products like clothes or accessories. Look at it like this: you’re selling t-shirts online, and … [Read more...]
Why Linking Building Will Still Matter in 2016
Google's 2012 Penguin update permanently changed the game. Some of the things that worked before abruptly stopped working. SEO's panicked. Website rankings plummeted. Chaos ensued. Lost in all of the chaos and the noise were the facts. People became very misinformed on what works and what doesn't. Bad SEO practices sort of became the norm. One of the assertions, of which we're going to talk about today, was that SEO success no longer depended on link building. Links were dead, according to … [Read more...]
How to Use Local SEO to Rank for Multiple Locations
Local SEO, all thing considered, is a relatively simple form of online marketing. Local SEO is critical because... Consumers tend to include the geographical locations in their search queries The location of your business is factored into Google's algorithm Local businesses are perceived to be better than large corporations Less competition than national SEO We've written on local SEO before-- it's fairly straightforward. However, when you start to involve multiple locations, things … [Read more...]
Overcoming Content Marketing’s Most Frustrating Challenges
Content marketing's stock is sky-high right now. It's the hot topic, and it seems like almost every marketer is recommending it. There are some strong chances that you've already implemented some form of content marketing, whether it is a simple blog or a weekly video series. We love content, and we know that it can do great things for your business. But there is one huge problem that plagues many business owners throughout the country: Content marketing is an extremely muddy field. … [Read more...]
5 Tips to Get Your Youtube Video to Rank Well in Google
Youtube is severely under-utilized by small businesses. When people think of local SEO, they think of the traditional methods like backlinks, page rank, onsite optimization, etc. (all of which are very important). But somewhere along the way, Youtube marketing gets ignored. Don't make that mistake. If you've never thought about using Youtube to boost your SEO strategy, then you should start. Youtube videos, if optimized properly, tend to rank well in Google, which means that you have another … [Read more...]
The 7 Deadly Sins: Sneaky Broken Links and Images
The other posts in our Deadly Sins series dealt with errors in judgment or principle. Overstuffing your web page with keywords probably seems like a good idea if you aren't acquainted with Google's policies. The Deadly Sin that we're going to talk about today, on the other hand, is far from an intentional mistake. It's something that's very sneaky, and if left unchecked, can do some damage to your SEO efforts. It's like being blindsided; you're down before you even know what hit you. We're … [Read more...]
How to Use Youtube as a Powerful Content Marketing Tool
There are literally 1 billion users of Youtube. It generates billions of views per day. The time that people spend on it are increasing each year. To say that Youtube has become an institution would be an understatement. Everyone uses and knows about it, and your business needs to be on it. Youtube is one of the greatest content marketing tools because of its accessibility and wide range of audiences. Your customers all undoubtedly use Youtube to varying degrees, and they use it for different … [Read more...]
How to Successfully Leverage Online Marketing for Your Print Campaign
As technology becomes more advanced, more businesses are hopping on the Digital Marketing Locomotive; which, really, is not a bad thing. The 20th century was obviously dominated by traditional advertising methods, like print and radio; now we have marketing machines like Facebook and Youtube that have taken over. 10-15 years ago, the concept of digital marketing was foreign and radical. In 2015, digital marketing has become the norm, so to speak, and if you aren’t participating, you’re falling … [Read more...]
