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Art of Brand Storytelling Part 3: Ensuring Your Story Has an Audience

April 27, 2016 By Joseph L. Riviello Leave a Comment

audience

Note: This is the 3rd part of our Art of Brand Storytelling Series. In the last post, we referenced the classic 1984 Macintosh ad. But, as great as that ad was, it had millions of dollars behind it, and it premiered during the Superbowl, which is one of the most highly watched televised events of the year. The quality of the ad and the amount of people watching it meant that it would be a surefire hit. It’s safe to say that most people reading this won’t premiere their brand story in … [Read more...]

Filed Under: Branding, Content Marketing Tagged With: branding

Art of Brand Storytelling Part 2: How to Construct a Story

April 23, 2016 By Joseph L. Riviello Leave a Comment

construct-story

Note: This is part 2 in our Art of Brand Storytelling Series Iconic brands like Apple have long recognized the power of brand storytelling. In 1984, before Apple was “Apple”, the company launched an unconventional, controversial 1 minute tv spot during the 3rd quarter of Superbowl XVIII. It was their first tv ad, and they subverted expectations, made people curious and, most important of all, they managed to articulate their brand values in front of millions of people. It was a great ad to … [Read more...]

Filed Under: Branding, Content Marketing, Copywriting Tagged With: branding

The Art of Brand Storytelling Part 1: Finding Your Story

April 19, 2016 By Joseph L. Riviello Leave a Comment

story-telling

Stories have existed, in some form or another, for thousands of years. Stories are told for different reasons, and many of them have different purposes—some stories exist to educate, other stories will entertain. But the best stories have one simple thing in common: they connect to the audience. Stories that connect will have a lasting impact. And that brings us to your brand. For your brand to succeed, it has to be memorable; for it to be memorable, it has to engage the audience. One of … [Read more...]

Filed Under: Branding Tagged With: branding

How to Firmly Position Your Ecommerce Brand Above the Competition

March 11, 2016 By Joseph L. Riviello Leave a Comment

ecommerce-brand

Ecommerce can be a dogfight. So many different retailers are vying for supremacy in often crowded markets. Customers in 2016 now have more choices than they have ever had. With smartphone devices attached to them like an extra limb, they can pull up hundreds of your competitors in seconds. One of the most powerful things that you can do is leverage your brand so that these customers don't run to the competition. The power of a strong brand is often overlooked in favor of very low pricing … [Read more...]

Filed Under: Branding, E-commerce, Marketing

The Best Types of Posts That Will Build Your Brand on Instagram

February 5, 2016 By Rome Kirkland Leave a Comment

instagram

There are now over 300 million people who use Instagram. That's a staggering number. A few years ago it was a new Iphone-only app, now it's a social media behemoth. There are many reasons why people are addicted to Instagram, but let's talk about the primary reason: It's a visual medium. People love pictures and videos, and it shows. Instagram is giving brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Instagram is a great brand … [Read more...]

Filed Under: Branding, Content Marketing, Lead Generation Tagged With: Instagram

Zen Agency Bloggers

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Featured Posts

you-tube

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

January 19, 2017 By Kelly Franks Leave a Comment

call-tracking

Why Call Tracking Is Critical for Local Businesses

January 11, 2017 By Joseph L. Riviello 3 Comments

lead-nurturing

How to Increase Email Sales Through Lead Nurturing

December 19, 2016 By Joseph L. Riviello 1 Comment

WooCommerce

WooCommerce Maintenance Tips to Refine Your Ecommerce Store

December 14, 2016 By Rome Kirkland Leave a Comment

seo-advice

Essential Technical SEO Tips for Your Business Blog

December 14, 2016 By Samantha Irving 1 Comment

FROM OUR BLOG

you-tube

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

January 19, 2017 Kelly Franks

call-tracking

Why Call Tracking Is Critical for Local Businesses

January 11, 2017 Joseph L. Riviello

lead-nurturing

How to Increase Email Sales Through Lead Nurturing

December 19, 2016 Joseph L. Riviello

WooCommerce

WooCommerce Maintenance Tips to Refine Your Ecommerce Store

December 14, 2016 Rome Kirkland

seo-advice

Essential Technical SEO Tips for Your Business Blog

December 14, 2016 Samantha Irving

b2b marketing

How to Incorporate Ecommerce Sales into Your B2B Operation

November 22, 2016 Joseph L. Riviello

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