Note: This is the 3rd part of our Art of Brand Storytelling Series. In the last post, we referenced the classic 1984 Macintosh ad. But, as great as that ad was, it had millions of dollars behind it, and it premiered during the Superbowl, which is one of the most highly watched televised events of the year. The quality of the ad and the amount of people watching it meant that it would be a surefire hit. It’s safe to say that most people reading this won’t premiere their brand story in … [Read more...]
Art of Brand Storytelling Part 2: How to Construct a Story
Note: This is part 2 in our Art of Brand Storytelling Series Iconic brands like Apple have long recognized the power of brand storytelling. In 1984, before Apple was “Apple”, the company launched an unconventional, controversial 1 minute tv spot during the 3rd quarter of Superbowl XVIII. It was their first tv ad, and they subverted expectations, made people curious and, most important of all, they managed to articulate their brand values in front of millions of people. It was a great ad to … [Read more...]
The Art of Brand Storytelling Part 1: Finding Your Story
Stories have existed, in some form or another, for thousands of years. Stories are told for different reasons, and many of them have different purposes—some stories exist to educate, other stories will entertain. But the best stories have one simple thing in common: they connect to the audience. Stories that connect will have a lasting impact. And that brings us to your brand. For your brand to succeed, it has to be memorable; for it to be memorable, it has to engage the audience. One of … [Read more...]
How to Firmly Position Your Ecommerce Brand Above the Competition
Ecommerce can be a dogfight. So many different retailers are vying for supremacy in often crowded markets. Customers in 2016 now have more choices than they have ever had. With smartphone devices attached to them like an extra limb, they can pull up hundreds of your competitors in seconds. One of the most powerful things that you can do is leverage your brand so that these customers don't run to the competition. The power of a strong brand is often overlooked in favor of very low pricing … [Read more...]
The Best Types of Posts That Will Build Your Brand on Instagram
There are now over 300 million people who use Instagram. That's a staggering number. A few years ago it was a new Iphone-only app, now it's a social media behemoth. There are many reasons why people are addicted to Instagram, but let's talk about the primary reason: It's a visual medium. People love pictures and videos, and it shows. Instagram is giving brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Instagram is a great brand … [Read more...]
