5 Secrets of Successful Content Marketing Companies

5 Secrets of Successful Content Marketing Companies

As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…

What is WooCommerce?

What is WooCommerce?

So you want to know what is WooCommerce? WooCommerce is an open-sourced e-commerce platform running exclusively on WordPress. WordPress is used on 75 million active websites. Above all, that’s 43.6% of all active sites. Now more than ever, it’s easier to make your own destiny. So this means there are up-and-coming entrepreneurs everywhere who are…

E-Commerce Experts’ Thoughts on the Instagram Checkout Feature

E-Commerce Experts’ Thoughts on the Instagram Checkout Feature

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a recent press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses should…

How to Increase Email Sales Through Lead Nurturing

How to Increase Email Sales Through Lead Nurturing

Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email arrived at your inbox without trying to sell you something. This is because marketers are…

How to Incorporate eCommerce Sales into Your B2B Operation

How to Incorporate eCommerce Sales into Your B2B Operation

B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. That’s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online B2B marketing is definitely a big contributor to the hike in overall…

How to Gain Your First Ecommerce Sales with Google Shopping

How to Gain Your First Ecommerce Sales with Google Shopping

One of the most important things you need when you open an e-commerce store is traffic. Without traffic, you will have very few sales—even if you have a fantastic product or you’re in a stellar niche. In fact, this is why many people fail: they believe that they don’t really have to market their store…

How to Encourage Customer Loyalty and Grow Sales by Creating a Membership Program in WooCommerce

How to Encourage Customer Loyalty and Grow Sales by Creating a Membership Program in WooCommerce

If you own an online store, I’m going to assume that your #1 goal is to get more sales. At the end of the day, the metric that you care about the most if your revenue. No sales = no revenue. So you’re constantly thinking of ways to exponentially increase your sales. The good thing…

Why Dedicated Landing Pages Can Drive More Leads to Your Local Business

Why Dedicated Landing Pages Can Drive More Leads to Your Local Business

Marketing works best when visitors feel like a product, service or company is able to help them. When you’re browsing for a product or service, you want to land on a relevant webpage with clear information. If you’re looking for a landscaper in Baltimore, you will want to click on a webpage that quickly demonstrates…

4 Tips for Selling to International Customers with WooCommerce

4 Tips for Selling to International Customers with WooCommerce

One of the benefits of selling online is the opportunity to sell your products anywhere and anytime. There’s really no limit to who you can sell to, and that presents a fantastic opportunity to anyone who wants to maximize their revenue. More opportunities also mean more responsibilities. Selling to international customers requires that you do…

How to Use Website Push Notifications to Skyrocket Your Ecommerce Sales

How to Use Website Push Notifications to Skyrocket Your Ecommerce Sales

There are always new methods to grow sales and revenues, and some are more effective than others. Website push notifications are fairly new and have been making waves in the world of eCommerce. For years now, large retailers have implemented mobile push notifications from apps with varying levels of success. Mobile push alerts will appear…

How to Sell Products in Batches With WooCommerce

How to Sell Products in Batches With WooCommerce

Selling products in batches has been a common practice for as long as items have been sold. But it’s something that many ecommerce stores fail to utilize. In this blog post, well discuss why you should sell products in batches, and how to go about doing it with WooCommerce. Look at it like this: There…