If I were to ask you, "what's the #1 search engine?", you would automatically say, "Google", and you'd be right. But what if I were to ask you to state the #2 search engine? Some would say Bing, or Yahoo, but the truth is that Youtube is the second largest search engine in the world. It's also vastly neglected by local businesses. This is what makes it a great opportunity for you. Youtube is powerful because videos can be found by entering both Google and Youtube itself. It's also powerful … [Read more...]
How to Migrate a Site to a New Domain Without Losing Your SEO Rankings
Changing the domain name of your website can have huge repercussions for your SEO. This is because your domain is linked to several metrics: Trust Domain authority Domain age Pagerank Backlinks This will all get erased if you improperly move your domain. The good thing is that this doesn’t have to be the case. Basic Steps for Moving a Domain Before you move the domain, really consider if it’s necessary to go through with it. If you’re receiving a great deal of … [Read more...]
How to Use Local SEO to Rank for Multiple Locations
Local SEO, all thing considered, is a relatively simple form of online marketing. Local SEO is critical because... Consumers tend to include the geographical locations in their search queries The location of your business is factored into Google's algorithm Local businesses are perceived to be better than large corporations Less competition than national SEO We've written on local SEO before-- it's fairly straightforward. However, when you start to involve multiple locations, things … [Read more...]
