Using WooCommerce for Affiliate Marketing: The Ultimate Guide to Social Media Strategy

Using WooCommerce for Affiliate Marketing: The Ultimate Guide to Social Media Strategy

Dive into the world of e-commerce, and you’ll find affiliate marketing at its pulsing heart. With WooCommerce striding forth as a potent ally for marketers, it’s become increasingly vital to master this combo, especially if you’re aiming to pepper it with the zesty potential of social media. Let’s embark on this explorative journey, decoding the…

Apple iOS 14 Update: How Did It Affect Your Facebook Ads?

Apple iOS 14 Update: How Did It Affect Your Facebook Ads?

Privacy has become a hot topic in the past few years. From the European Union’s General Data Protection Regulation to the California Consumer Privacy Act, laws and regulations aimed at protecting the privacy of consumers while on the internet have popped up in recent years, changing the way of how advertisers collect data. And it…

Zen Agency Receives Gold Certification in Sharpspring Partner Certification Program

Zen Agency Receives Gold Certification in Sharpspring Partner Certification Program

WYOMING, PA, July 14th, 2020 Zen Agency, a full-service web development & digital marketing agency, obtained Gold-Level Certification in Sharpspring’s Partner certification program. As a result of this program, Sharpspring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, recognizes the efforts of their partners to show their expertise in marketing…

E-Commerce Experts’ Thoughts on the Instagram Checkout Feature

E-Commerce Experts’ Thoughts on the Instagram Checkout Feature

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a recent press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses should…

How to Truly Track the Effectiveness of Your Social Media Strategy

How to Truly Track the Effectiveness of Your Social Media Strategy

So, you’re working heavily on social media. You have tons of likes, follows, and shares. But you’re just unsure of what it all means. You don’t really know how much revenue is exactly being generated. This is a very common problem, and it’s something that should be quickly addressed. All of the time and effort…

Quick Tip: How to Easily Post Your WooCommerce Products to Social Media Profiles

Quick Tip: How to Easily Post Your WooCommerce Products to Social Media Profiles

By now, you have heard of the buzz phrase “Social Commerce”. Simply put, Social Commerce is simply integrating social media marketing into your eCommerce strategy. You enable your social strategy to go hand-in-hand with your eCommerce platform. For some, however, this is much easier said than done. Social marketing can be tedious work, especially if…

Twitter Lead Generation Secrets the Pros Use

Twitter Lead Generation Secrets the Pros Use

People underestimate Twitter. Businesses see it as a customer service or a branding tool, which is an accurate application of it, but it’s limiting. Twitter is a versatile platform, and is one of the best tools can use for lead generation– the majority of businesses don’t really know it yet. Let’s look at some ways…

Facebook Vs. Google: How to Choose the Right PPC Platform

Facebook Vs. Google: How to Choose the Right PPC Platform

PPC can be a scary world for inexperienced business owners. But it’s probably a very enticing one. You’ve probably heard of the stories of competitors killing it via paid search, so your curiosity is peaked. PPC marketing is really something that you should consider. It’s a great way to get a surge of targeted traffic…

How to Successfully Leverage Online Marketing for Your Print Campaign

How to Successfully Leverage Online Marketing for Your Print Campaign

As technology becomes more advanced, more businesses are hopping on the Digital Marketing Locomotive; which, really, is not a bad thing. The 20th century was obviously dominated by traditional advertising methods, like print and radio; now we have marketing machines like Facebook and Youtube that have taken over. 10-15 years ago, the concept of digital…

How Facebook’s Custom Audience Feature Can Help to Deliver Insanely Targeted Ads

How Facebook’s Custom Audience Feature Can Help to Deliver Insanely Targeted Ads

It could be argued that the Holy Grail of paid traffic is delivering the perfectly targeted ad. The ad that goes to the right type of prospect, and the copy of the ad is totally relevant to that prospect. Facebook ads have been friendly to this ideal. Advertisers have been able to target people based…

How to Implement a Better Marketing Plan in 2015

How to Implement a Better Marketing Plan in 2015

We are nearly 2 months into the new year, and now it’s time for action. Every business is looking to dramatically improve their marketing ventures. Businesses have begun to plan and allocate their budgets, and are starting to put these plans into effect. In 2015, there are certain digital marketing channels that you should definitely…

The 3 Keys to Building Trust in Your Local Market

The 3 Keys to Building Trust in Your Local Market

When people think of marketing, they think of the some of the most basic things. Things like the website, the traffic, social profiles, advertisements, videos, and emails. Those are all obvious, and it is absolutely recommended that you nail down all of those aspects for your marketing campaign. But at the heart of almost any…