WordPress is the world’s leading CMS by a large margin. Its popularity is due, in large part, to its ease of use. However, if you have never dealt with WordPress before, or if you’re just not technically savvy, it’s a bit hard to understand the platform. One of the key ways to knowing your way around WordPress is knowing the terminology that’s common within it. This blog post will give simple definitions to terms you may not know, and it will give insight on how WordPress … [Read more...]
8 Things to Immediately Do Once You’ve Installed WordPress
So, you’ve installed the world’s most popular web platforms: WordPress. If you’re a beginner who doesn’t have much online experience, you may be wondering what’s next. To get the most out of your WordPress, you will need to take the right steps. And that’s the purpose of this blog post: to give you, the beginner, some actionable advice you can follow to get your WordPress site on the right foot. Change the Admin Username Assuming that you haven’t already done so, change the default … [Read more...]
How to Create a WordPress Logout Shortcode
Why Custom Sidebars Pro Is One of the Most Essential WordPress Plugins You’ll Ever Use
WordPress’ widget function has always been limiting. The average WordPress site will have identical sidebars, with the same widgets, on every single page of the site. There is no flexibility, no customization, no control. Most of the widget customization plugins on the market are basic and are not feature-rich. WordPress users have been forced to deal with vanilla-plain widget areas that are rigid and non-intuitive. All of that changed with WPMU Dev’s Custom Sidebars Pro plugin. It lets you … [Read more...]
The 2 WordPress Plugins That Will Explode the Size of Your Email List
A business neglecting its email list is like a gardener refusing to water his plants. Your email list is a seed that needs constant nurturing and maintenance so that it reaches its full potential. The size of your email list should see a constant trend of growth—from the beginning, when you first started collecting the emails of your website visitors, to wherever you are right now. Businesses don’t put nearly enough emphasis on collecting email addresses. They’re afraid that their web … [Read more...]
How to Drive Traffic and Engagement Using These 3 Social Media Plugins
In and of itself, social media is a marketing machine. There’s a reason why you see its reach on nearly every corner of the internet: It works. 87% of all small businesses said that social media helps their business. Social media also accounts for 23% of all time spent online. Social media works for small businesses because it drives traffic. That’s why actively sharing your content and increasing engagement is crucial. It’s 2015, and you cannot afford to fall behind the wagon. This post … [Read more...]
How to Strengthen the Security of Your WordPress Site
WordPress is the world’s largest and most popular CMS. Developers love it. Businesses love it. Bloggers love it. WordPress is so popular that 1 out of 6 websites use it. It’s because of that active popularity that security is so important. Out of the millions of WordPress sites out there, hundreds of thousands get hacked every year. WordPress has so many features that it’s too easy to get lost in them. But a simple error can leave you vulnerable to complex problems and major headaches. Ask … [Read more...]
4 Dynamic Tips to Boost the SEO of Your WordPress Site
WordPress sites are more SEO-friendly than sites on other platforms. Matt Cutts said it himself. But that doesn’t mean that WordPress is a ready-to-use, “out of the box” SEO solution. WordPress, though an extremely easy to use CMS, cannot be used on autopilot. You will still have to do some onsite optimization to really start climbing up the SERPS. This blog post will detail some of the most basic, but often overlooked, ways that a business can really elevate their SEO using WordPress. … [Read more...]
How to Write a Captivating White Paper
Writing compelling content is not the easiest thing to do. An above-average content piece is descriptive, informative, and compelling. A mediocre piece of content will be littered with throwaway sentences and paragraphs, will be dull from beginning to end, and will be plagued with half-baked research and misunderstood concepts. If you’re a small business , it’s simply too easy to write mediocre content. Unfortunately, mediocre content doesn’t deliver results, nor will it win you any more fans … [Read more...]
5 Ways to Increase the Readership of your Blog Posts
In 2014, many people aren’t readers. To call a spade a spade: people have shorter attention spans than they had in years past. This is not to say people are dumber necessarily, but the way people absorb information has definitely changed. This means that you have to redesign the way you create and deliver content to your audience. Having a blog is a necessity if you want to take your content marketing to the next level. But many small business blogs are not optimized for modern … [Read more...]
