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Important WordPress Terms That You Need to Know

September 11, 2016 By Samantha Irving Leave a Comment

Important WordPress Terms That You Need to Know

WordPress is the world’s leading CMS by a large margin. Its popularity is due, in large part, to its ease of use. However, if you have never dealt with WordPress before, or if you’re just not technically savvy, it’s a bit hard to understand the platform. One of the key ways to knowing your way around WordPress is knowing the terminology that’s common within it. This blog post will give simple definitions to terms you may not know, and it will give insight on how WordPress … [Read more...]

Filed Under: WordPress Tagged With: Wordpress Terminology

8 Things to Immediately Do Once You’ve Installed WordPress

July 2, 2016 By Kelly Franks 1 Comment

8 Things to Immediately Do Once You’ve Installed WordPress

So, you’ve installed the world’s most popular web platforms: WordPress. If you’re a beginner who doesn’t have much online experience, you may be wondering what’s next. To get the most out of your WordPress, you will need to take the right steps. And that’s the purpose of this blog post: to give you, the beginner, some actionable advice you can follow to get your WordPress site on the right foot. Change the Admin Username Assuming that you haven’t already done so, change the default … [Read more...]

Filed Under: WordPress Tagged With: WordPress Advice

How to Create a WordPress Logout Shortcode

August 30, 2015 By Joseph L. Riviello Leave a Comment

… [Read more...]

Filed Under: Website Development, WordPress

Why Custom Sidebars Pro Is One of the Most Essential WordPress Plugins You’ll Ever Use

January 5, 2015 By Joseph L. Riviello Leave a Comment

Why Custom Sidebars Pro Is One of the Most Essential WordPress Plugins You’ll Ever Use

WordPress’ widget function has always been limiting. The average WordPress site will have identical sidebars, with the same widgets, on every single page of the site. There is no flexibility, no customization, no control. Most of the widget customization plugins on the market are basic and are not feature-rich. WordPress users have been forced to deal with vanilla-plain widget areas that are rigid and non-intuitive. All of that changed with WPMU Dev’s Custom Sidebars Pro plugin. It lets you … [Read more...]

Filed Under: Website Design, WordPress, WordPress Plugins

The 2 WordPress Plugins That Will Explode the Size of Your Email List

January 4, 2015 By Joseph L. Riviello Leave a Comment

The 2 WordPress Plugins That Will Explode the Size of Your Email List

A business neglecting its email list is like a gardener refusing to water his plants. Your email list is a seed that needs constant nurturing and maintenance so that it reaches its full potential. The size of your email list should see a constant trend of growth—from the beginning, when you first started collecting the emails of your website visitors, to wherever you are right now. Businesses don’t put nearly enough emphasis on collecting email addresses. They’re afraid that their web … [Read more...]

Filed Under: Email Marketing, Marketing, Web Marketing, WordPress, WordPress Plugins

How to Drive Traffic and Engagement Using These 3 Social Media Plugins

December 26, 2014 By Samantha Irving Leave a Comment

How to Drive Traffic and Engagement Using These 3 Social Media Plugins

In and of itself, social media is a marketing machine. There’s a reason why you see its reach on nearly every corner of the internet: It works. 87% of all small businesses said that social media helps their business. Social media also accounts for 23% of all time spent online. Social media works for small businesses because it drives traffic. That’s why actively sharing your content and increasing engagement is crucial. It’s 2015, and you cannot afford to fall behind the wagon. This post … [Read more...]

Filed Under: Content Marketing, Marketing, Social Media Marketing, Web Marketing, WordPress

How to Strengthen the Security of Your WordPress Site

December 19, 2014 By Rome Kirkland Leave a Comment

How to Strengthen the Security of Your WordPress Site

WordPress is the world’s largest and most popular CMS. Developers love it. Businesses love it. Bloggers love it. WordPress is so popular that 1 out of 6 websites use it. It’s because of that active popularity that security is so important. Out of the millions of WordPress sites out there, hundreds of thousands get hacked every year. WordPress has so many features that it’s too easy to get lost in them. But a simple error can leave you vulnerable to complex problems and major headaches. Ask … [Read more...]

Filed Under: Website Security, WordPress

4 Dynamic Tips to Boost the SEO of Your WordPress Site

December 5, 2014 By Joseph L. Riviello Leave a Comment

4 Dynamic Tips to Boost the SEO of Your WordPress Site

WordPress sites are more SEO-friendly than sites on other platforms. Matt Cutts said it himself. But that doesn’t mean that WordPress is a ready-to-use, “out of the box” SEO solution. WordPress, though an extremely easy to use CMS, cannot be used on autopilot. You will still have to do some onsite optimization to really start climbing up the SERPS. This blog post will detail some of the most basic, but often overlooked, ways that a business can really elevate their SEO using WordPress. … [Read more...]

Filed Under: Blogging, SEO, WordPress

How to Write a Captivating White Paper

September 28, 2014 By Joseph L. Riviello Leave a Comment

How to Write a Captivating White Paper

Writing compelling content is not the easiest thing to do. An above-average content piece is descriptive, informative, and compelling. A mediocre piece of content will be littered with throwaway sentences and paragraphs, will be dull from beginning to end, and will be plagued with half-baked research and misunderstood concepts. If you’re a small business , it’s simply too easy to write mediocre content. Unfortunately, mediocre content doesn’t deliver results, nor will it win you any more fans … [Read more...]

Filed Under: Marketing, SEO, Web Marketing, WordPress

5 Ways to Increase the Readership of your Blog Posts

August 20, 2014 By Joseph L. Riviello Leave a Comment

5 Ways to Increase the Readership of your Blog Posts

In 2014, many people aren’t readers. To call a spade a spade: people have shorter attention spans than they had in years past. This is not to say people are dumber necessarily, but the way people absorb information has definitely changed. This means that you have to redesign the way you create and deliver content to your audience. Having a blog is a necessity if you want to take your content marketing to the next level. But many small business blogs are not optimized for modern … [Read more...]

Filed Under: Blogging, Marketing, Web Marketing, WordPress

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Zen Agency Bloggers

Joseph-L-Riviello
Joseph L. Riviello
President/CEO
rome
Rome Kirkland
Dynamic Content Writer
Samantha Irving
Samantha Irving
Accounts Manager
kelly-franks
Kelly Franks
PR / Marketing Specialist
rijas
Rijas TA
Web Developer
sean-gove
Sean Gove
Solution Specialist

Featured Posts

you-tube

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

January 19, 2017 By Kelly Franks Leave a Comment

call-tracking

Why Call Tracking Is Critical for Local Businesses

January 11, 2017 By Joseph L. Riviello 1 Comment

lead-nurturing

How to Increase Email Sales Through Lead Nurturing

December 19, 2016 By Joseph L. Riviello 1 Comment

WooCommerce

WooCommerce Maintenance Tips to Refine Your Ecommerce Store

December 14, 2016 By Rome Kirkland Leave a Comment

seo-advice

Essential Technical SEO Tips for Your Business Blog

December 14, 2016 By Samantha Irving 1 Comment

FROM OUR BLOG

you-tube

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

January 19, 2017 Kelly Franks

call-tracking

Why Call Tracking Is Critical for Local Businesses

January 11, 2017 Joseph L. Riviello

lead-nurturing

How to Increase Email Sales Through Lead Nurturing

December 19, 2016 Joseph L. Riviello

WooCommerce

WooCommerce Maintenance Tips to Refine Your Ecommerce Store

December 14, 2016 Rome Kirkland

seo-advice

Essential Technical SEO Tips for Your Business Blog

December 14, 2016 Samantha Irving

b2b marketing

How to Incorporate Ecommerce Sales into Your B2B Operation

November 22, 2016 Joseph L. Riviello

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