- Corporate Identity
- Naming Strategies
- Market Research
- Brand Positioning and Repositioning
- Communications Strategy and Planning
Many markets are overexposed to large and small companies who try to get their name out there any way they can. How will you get your marketing message noticed?
The simplest way is to let Zen Design Firm’s branding and identity professionals help you. Powerful branding equips your company with instant credibility that normally takes a long time to establish. Successful corporate branding involves establishing a long-term vision for a company and crafting its operations to meet that objective. This strategy is successfully used by many larger companies, but smaller companies can replicate the process as well. Don’t confuse branding with identity. Identity involves establishing a logo and design, and is only a small part of an overall branding strategy. The strength of a brand indicates the overall strength of a company and its financial value – some large companies actually list their brand on their balance sheets. Once your brand is successfully in place, your sales will take off and you will enjoy a much more secure position as a leader in your industry. Here is the basic process Zen Design Firm follows in order to help you establish your identity and brand: