So, you want to create interesting content, but your industry is far from interesting. This sounds like an impossible dilemma. In your eyes, it may seem like you’re trying to convert a dull rock into a shining piece of gold. Here’s the good news: creating interesting content in a boring industry is far from impossible. It will simply require a little bit of extra effort. Find Out What Your Customers Want to Read Your customers are a goldmine of important information. You want to create … [Read more...]
How to Find the Right Style for Your Copywriting
The difference between good copy and not-so-good copy is pretty stark. To write compellingly, you need to assume the roles of both artist and scientist, and know how to balance the two. Weak copy will blindly neglect both of these roles. Creativity is the engine that propels the copy and brings it to life. The science is the specific knowledge that refines this engine. The artist's job is to create something beautiful, natural, intelligent and persuasive. The scientist's job is to monitor, … [Read more...]
