In any business, the measurement of performance is vital to its success. If brick-and-mortar businesses religiously track their inventory, monthly sales performance, past and upcoming orders and business expenses, why can’t online business (where it’s so easy to track performance) do the same? The truth is that there’s no excuse for failing to track your performance. You should be tracking your performance down to the smallest detail. To do that, you will need a great analytics program. … [Read more...]