People underestimate Twitter. Businesses see it as a customer service or a branding tool, which is an accurate application of it, but it's limiting. Twitter is a versatile platform, and is one of the best tools can use for lead generation-- the majority of businesses don't really know it yet. Let's look at some ways to transform you Twitter profile into a lead generation machine. It's easier than you think. You need a strong base of followers Your followers are incredibly important. … [Read more...]
Get Your Story Straight: How to Use Storytelling to Elevate Your Content and Get More Sales
There is no better way to connect with someone than to tell a story. A good writer can use a story like a magician’s wand, and can stun and mesmerize audiences to great effect. What we’re going to talk about today is an effective way to elevate your content through the use of powerful storytelling. Using a story in a marketing frame is far from new, but its power is often overlooked or underutilized. Most examples of brand storytelling are just poor. We’re going to look at why you need to … [Read more...]
Why It is Essential for Your Small Business to Get on Google+ Now
Google claims it already has 170 million people active on its social network, Google+. There may be 200 million or more already signed up for the service, which began in the summer of 2011. Google+ is by far the fastest growing social network, and Google’s aim is to take down Facebook. Whether that happens or not remains to be seen, but there is no doubt that Google+ is one of the leading social networks for now, and will at least remain a viable competitor into the coming years. At first, … [Read more...]
