Apple iOS 14 Update: How Did It Affect Your Facebook Ads?

Apple iOS 14 Update: How Did It Affect Your Facebook Ads?

Privacy has become a hot topic in the past few years. From the European Union’s General Data Protection Regulation to the California Consumer Privacy Act, laws and regulations aimed at protecting the privacy of consumers while on the internet have popped up in recent years, changing the way of how advertisers collect data. And it…

PPC and Influencers: Revenue Booster or Pie-in-the-Sky Strategy?

PPC and Influencers: Revenue Booster or Pie-in-the-Sky Strategy?

Digital advertising has many objectives. But your online store uses it to generate a good ROI through increased conversions. Among the many options available when it comes to digital advertising, PPC (pay-per-click) and influencer marketing are the most popular because of their efficiency in attracting leads and converting them to sales. But as users become…

Twitter Lead Generation Secrets the Pros Use

Twitter Lead Generation Secrets the Pros Use

People underestimate Twitter. Businesses see it as a customer service or a branding tool, which is an accurate application of it, but it’s limiting. Twitter is a versatile platform, and is one of the best tools can use for lead generation– the majority of businesses don’t really know it yet. Let’s look at some ways…

Get Your Story Straight: How to Use Storytelling to Elevate Your Brand and Get More Sales

Get Your Story Straight: How to Use Storytelling to Elevate Your Brand and Get More Sales

There is no better way to connect with someone than to tell a story. A good writer can use a story like a magician’s wand and can stun and mesmerize audiences to great effect. What we’re going to talk about today is an effective way to elevate your brand through the use of powerful storytelling….

Why It is Essential for Your Small Business to Get on Google+ Now

Why It is Essential for Your Small Business to Get on Google+ Now

Google claims it already has 170 million people active on its social network, Google+.  There may be 200 million or more already signed up for the service, which began in the summer of 2011.  Google+ is by far the fastest growing social network, and Google’s aim is to take down Facebook. Whether that happens or…