Building an ecommerce store from the ground-up is an exciting, but challenging, experience. You have to worry about sourcing products, having enough capital to stock inventory, being able to properly market your business, successfully fulfilling orders, among many other things. This is why having sufficient capital is paramount when building a new store-- you don't want to drown before you've even started swimming. There are stores that have collapsed before selling a single product. If you … [Read more...]
How to Flood Your Business With New Customers Using a Local-Mobile Strategy
To say that mobile devices have taken over is a dramatic understatement. This truth is boisterously obvious to anyone who pays attention. Go to your local café and you’ll see nothing but a sea of smartphones and tablets, with their owners browsing the web, communicating with their friends, or using it for work. Many business owners see this as a challenge or a conundrum that they can’t solve. Few business owners know how to market their business in this accelerated, active terrain. But there … [Read more...]
Get Your Story Straight: How to Use Storytelling to Elevate Your Content and Get More Sales
There is no better way to connect with someone than to tell a story. A good writer can use a story like a magician’s wand, and can stun and mesmerize audiences to great effect. What we’re going to talk about today is an effective way to elevate your content through the use of powerful storytelling. Using a story in a marketing frame is far from new, but its power is often overlooked or underutilized. Most examples of brand storytelling are just poor. We’re going to look at why you need to … [Read more...]
